Google’s New Vehicle Ads are changing how dealerships advertise and sell vehicles online. This innovative new advertising platform allows dealerships to showcase their inventory directly within Google search results, making it easier for consumers to find and compare vehicles in their area.
Here are some ways in which Google’s New Vehicle Ads are transforming the game for dealerships:
- Increased visibility: With Vehicle Ads, dealerships have the opportunity to reach a wider audience and increase their visibility online. Google studies indicate that 89% of individuals in need of a new car researched their new vehicle online. Consumers searching for vehicles in their area will be able to see a detailed view of each dealership’s inventory, making it easier to find and compare vehicles.
- Better targeting: Google’s New Vehicle Ads use automated targeting powered by machine learning. This helps to ensure that each dealership’s advertising efforts are reaching the right audience, increasing the chances of making a sale.
- Increased engagement: Vehicle Ads provide a more engaging and interactive experience for consumers, allowing them to browse an array of local inventory relevant to their search. This can help to increase consumer engagement and drive more sales.
- Improved ROI: With Vehicle Ads, dealerships have the opportunity to reach a wider audience with a more targeted and effective advertising campaign. This contributes to an improved return on investment (ROI) from dealerships’ advertising efforts, making it a cost-effective solution for reaching potential customers. Advertisers who complemented their existing Search campaigns with the vehicle ads beta saw a +25% average increase in conversions. Google March 2022
- More efficient sales process: Vehicle Ads streamline the sales process by matching consumers to relevant, specific local vehicles facilitating an expedited purchasing decision. This can help to save time and increase efficiency for both the dealership and the consumer, making the sales process more efficient and effective.
Google’s New Vehicle Ads are changing the game for dealerships by providing a more effective and efficient way to reach and engage with potential customers. By increasing visibility, improving targeting, and streamlining the sales process, Vehicle Ads offer a powerful solution for dealerships looking to grow their business and reach their sales goals.