Unite Digital, LLC, a digital marketing company that focuses on OEM certified digital dealer programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced the addition of automotive digital technology retail veteran, Mime Quinones.
Mime will take the role of program manager and focus on developing Unite Digital’s key products and services, including developing Unite’s Digital Deal Jacket, a product that enables complete end-to-end online vehicle purchases.
“Adding someone with Mime’s expertise in digital retailing brings so much to our growing team of industry veterans and experts,” said Ryan Soffa, Chief Product Officer. “Her specialization in several key areas of product development is going to help us reach the next level, bringing forward the products and services we have in the pipeline.”
Mime Quinones has more than 30 years of experience working in the automotive industry. She most recently worked with Tekion Corporations, part of the core team that oversaw the implementation and support of the Digital Retail Platform project created for General Motors. Her career has also included roles with Shift Digital, Bay Ridge Auto Group, Reynolds and Reynolds, Pepe Abad Toyota de Puerto Rico and AutoNation.
Mime holds a bachelor’s degree in business, political science and public relations from Barry University. She is also a board member of the Pink Angels Memorial Foundation, helping patients in the fight against breast cancer.
About Unite Digital:
Founded in January 2016 by industry veteran Stacey Coopes, Unite Digital helps brands connect with their distribution partners and technology solutions to deliver unparalleled digital experiences. Unite Digital’s focus includes building certified digital programs, digital marketing, traffic generation, lead optimization, online-offline retail integration and customer retention and loyalty strategies. Its leadership team has more than 125 years of combined automotive and digital experience from strategic leadership, global business development, brand positioning and marketing, sales and service optimization, and information technology. For more information, visit www.unitedigital.com.