How Artificial Intelligence Impacts Digital Advertising

Artificial Intelligence (AI) has emerged as a powerful force in shaping various industries, and digital advertising is no exception. The integration of AI technologies has revolutionized the way advertisers and marketers approach campaigns, enabling them to target audiences more precisely, optimize ad performance, enhance overall customer experiences and more. Let’s delve into the impact of…

Want Top Talent and Business Growth? Give Back to Employees and the Planet by Offering Flexible and Remote Working Arrangements

The challenge of attracting and retaining top talent in the automotive sector is not new. Employee turnover, difficulty courting new blood to our industry, and a struggle to create a truly diverse workplace that better mirrors the marketplace have been pervasive pain points I’ve witnessed throughout my career. And with them comes the pressure of…

Unite Digital Expands Its Team with 11 New Hires

BLOOMFIELD HILLS, Mich., October 27, 2022 – Unite Digital, LLC, a digital marketing company that develops products that help brands connect with their distribution partners to deliver unparalleled digital experiences, announced today the expansion of its team with 11 new hires: “As Unite Digital continues to grow, we are thrilled to add eleven new hires…

Unite Digital Expands Its Team with Six New Hires

BLOOMFIELD HILLS, Mich., August 2, 2022 – Unite Digital, LLC, a digital marketing company that focuses on OEM-certified dealer digital programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced today the expansion of its team with six new hires: Steven Justice, director of Digital Customer Experience Pam Rahmaan, program manager, operations…

Unite Digital Adds Digital Retail Veteran Mime Quinones as Program Manager

Unite Digital, LLC, a digital marketing company that focuses on OEM certified digital dealer programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced the addition of automotive digital technology retail veteran, Mime Quinones. Mime will take the role of program manager and focus on developing Unite Digital’s key products and services,…

Unite Digital Announces Expansion of Its Technology Team with Nine New Hires, Including Automotive Technology and IT Veteran Ron Len as Executive Vice President of Technology

Unite Digital, LLC, a digital marketing company that focuses on OEM certified dealer digital programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced today the expansion of its technology team with nine new hires, including automotive digital technology and IT veteran, Ron Len. Ron will take the role of executive vice…

Why the Automotive Industry’s Inefficient Tier-based Approach to Advertising Must Evolve

Unite Digital’s Tier-less Marketing Approach Yields Five-Fold YOY Increase in Leads for the 2022 Outlander By Dave Zuchowski, Chief Strategy Officer, Unite Digital, LLC It goes without saying that advertising, in any industry, is most powerful when it is singularly focused, includes crystal clear messaging and is highly impactful in seamlessly connecting consumers across all…