How Lessons from COVID Could Re-shape the Automotive Business Model in the Years to Come

By Dave Zuchowski, Chief Strategy Officer, Unite Digital, LLC Excerpted from Dave Zuchowski’s recent panel appearance on February 8 at the STAR (Standards for Technology in Automotive Retail) General Session Dealers, by nature, are tactical problem-solvers who react exceptionally well to short-term obstacles or challenges. They are incredibly responsive, adaptive and resilient – entrepreneurial traits…

Unite Digital Announces Expansion of Unite CONNECT Platform and its Leadership Team

Unite Digital, LLC, a digital marketing company that focuses on OEM certified dealer digital programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced the expansion of its Unite CONNECT platform and the hiring of automotive digital retailing veterans, Dave Zuchowski and James Casazza, as chief strategy officer and chief innovation officer,…

Attract Local Shoppers using Google My Business

Getting noticed by in-market shoppers doesn’t have to be a challenge when you have a well-maintained (and free!) Google My Business account. In fact, 74% of in-store shoppers are searching Google for businesses near them, business locations, inventory, hours, directions, and contact information before ever going into your dealership.*   The Knowledge Panel – Your…