How Lessons from COVID Could Re-shape the Automotive Business Model in the Years to Come

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By Dave Zuchowski, Chief Strategy Officer, Unite Digital, LLC Excerpted from Dave Zuchowski’s recent panel appearance on February 8 at the STAR (Standards for Technology in Automotive Retail) General Session Dealers, by nature, are tactical problem-solvers who react exceptionally well to short-term obstacles or challenges. They are incredibly responsive, adaptive and resilient – entrepreneurial traits…

Attract Local Shoppers using Google My Business

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Getting noticed by in-market shoppers doesn’t have to be a challenge when you have a well-maintained (and free!) Google My Business account. In fact, 74% of in-store shoppers are searching Google for businesses near them, business locations, inventory, hours, directions, and contact information before ever going into your dealership.*   The Knowledge Panel – Your…