Unite Digital Announces Expansion of Its Technology Team with Nine New Hires, Including Automotive Technology and IT Veteran Ron Len as Executive Vice President of Technology

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Unite Digital, LLC, a digital marketing company that focuses on OEM certified dealer digital programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies, announced today the expansion of its technology team with nine new hires, including automotive digital technology and IT veteran, Ron Len. Ron will take the role of executive vice…

Why the Automotive Industry’s Inefficient Tier-based Approach to Advertising Must Evolve

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Unite Digital’s Tier-less Marketing Approach Yields Five-Fold YOY Increase in Leads for the 2022 Outlander By Dave Zuchowski, Chief Strategy Officer, Unite Digital, LLC It goes without saying that advertising, in any industry, is most powerful when it is singularly focused, includes crystal clear messaging and is highly impactful in seamlessly connecting consumers across all…

How Lessons from COVID Could Re-shape the Automotive Business Model in the Years to Come

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By Dave Zuchowski, Chief Strategy Officer, Unite Digital, LLC Excerpted from Dave Zuchowski’s recent panel appearance on February 8 at the STAR (Standards for Technology in Automotive Retail) General Session Dealers, by nature, are tactical problem-solvers who react exceptionally well to short-term obstacles or challenges. They are incredibly responsive, adaptive and resilient – entrepreneurial traits…

Attract Local Shoppers using Google My Business

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Getting noticed by in-market shoppers doesn’t have to be a challenge when you have a well-maintained (and free!) Google My Business account. In fact, 74% of in-store shoppers are searching Google for businesses near them, business locations, inventory, hours, directions, and contact information before ever going into your dealership.*   The Knowledge Panel – Your…